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About Us
Fashion and apparel have always been my passion since I was a little girl. Just the idea of an entire process, where a piece of cloth is structured into a beautiful silhouette which can then be adorned by a woman always brought a sparkle to my eyes.
Right after I finished my business management, I took a break and decided to give my passion a chance! It started with me doing a draping and design process course from London College of Fashion and Central Saint Martins, London.
The only thing that I wanted my brand to stand for was to make clothing that was fuss free. No-brainer silhouettes have become my signature, and I believe in my collections being season agnostic. Over time our niche has grown and I find that two things that customers will always come to us for are: comfort fit and clothing for all.
Archana Shah is for every woman who is looking for affordable yet luxe clothing. We truly believe what is handmade has the essence of real fashion!