News – Archana Shah

Why Floral Prints Never Go Out of Style in Indian Ethnic Fashion

Some prints belong to a season. Florals don't - every generation seems to circle back to them. Delicate botanical motifs one year, oversized p...

Florals have never really left Indian wardrobes, but this season they're taking a more artistic turn. Instead of the usual repeated motifs, pa...

Florals never really leave Indian festive wear; they just keep changing shape. Right now it's oversized botanicals, colour pairings you wouldn...

Festive dressing keeps shifting, but the direction lately is clear: less fuss, more ease, without losing the craft that makes an outfit feel s...

Being a bridesmaid isn't just about showing up in something pretty. You're there for every event, and each one calls for something a little di...

Floral kurta sets have stuck around for a reason. They're easy to wear, they photograph well, and they don't demand much thought on a busy mor...

Trying to figure out what to wear this Diwali? This year it's co-ord sets, lighter sarees, sharara sets, and prints doing the work that sequin...

Diwali doesn't happen in one outfit. You're up early for Lakshmi Puja, sitting through a long family lunch by noon, and somehow still expected...

Festive wardrobes don't work the way they used to. Nobody wants five separate outfits for five separate events anymore — what you actually wan...

The standard Diwali outfit guide assumes you're dressing for a single moment — usually a well-lit evening with good photography. Real Diwali i...

Every year, somewhere around August, the same conversation starts. What are you wearing for Navratri? And every year, the answers tend...

If you have been hoping to catch your lucky break and purchase a garment from the desirable collection of luxury ethnic clothing creat...

The summer wedding season is harsh on your clothing choices. While you don’t want to appear untidy and boring throughout an entire wedding, yo...